Why It Works
It's not magic...it's neurobiology.
After 30+ years of study and 20+ years of working with clients, we know what it takes to release stress and anxiety.
With The Kress Stress Release Tool, we don't try to change your thinking, desensitize you, or ask you to accept your negative emotions. Instead, we use a neurobiology-based tool to clearly and logically direct your brain to release the source of your stress and anxiety.
Although the neurobiology of stress and anxiety is complex, here are the three key components involved.
The Brain Stores Imprints of Negative Experiences

In a nutshell, the brain generates stress and anxiety responses to help us survive. The brain accomplishes this by storing an imprint of our negative experiences in the implicit memory. Memories stored in the implicit memory do not fade over time like those stored in the explicit memory. Instead, these memories are ready and waiting to be triggered 24/7.
Negative experiences are anything that we would not like to have happen again. They range form being yelled at as a child to losing your job as an adult. And everything else that's happened that you wish had not.
The Imprints of these events contain everything about our negative experience, including but not limited to
Triggering the Stress and Anxiety Response

Once the imprint of the negative experience is stored in the implicit memory, the brain keeps scanning your life for anything that remotely resembles those imprints and, when it sees a similarity, it triggers a stress and anxiety response.
The stress and anxiety response is an alert to danger that prepares us to run or fight for our lives. This response is exactly what you need if your life is in imminent danger (you encounter a bear in the wilderness). Unfortunately, this response is counterproductive when our lives are not in imminent danger (you're running late for work or arguing with your spouse),
Since the brain can not distinguish between a real life-threatening incident (bear) and a perceived threat (argument), it's up to us to inform the brain to release the imprints of the perceived threats so we don't get triggered by them again and again.
Executive Functioning vs Survival

The executive functioning part of the brain is the key to achieving everything you want in life. The only time it's not required to succeed is when our lives are in imminent danger. That's when it's appropriate for the survival (stress and anxiety response) part of our brain to take over.
If your life is not in imminent danger, you want to be in executive functioning mode. As much as the survival stress and anxiety response mode is responsible for your immediate survival, the executive functioning mode is responsible for your long-term survival and overall success.
The executive functioning part of the brain helps us think clearly and make choices that keep us safe and progressing toward our goals.
When we experience a stress and anxiety response, all of these capabilities are greatly diminished, making it harder to live peaceful, happy, productive lives.
Stress and anxiety take a toll on our mental, emotional, and physical health.
Many of us deal with stressful people and situations every day. We handle health issues, financial worries, stressful jobs, family disputes, and the pandemic.
Add to that the stress and anxiety we’ve accumulated from past negative experiences and it’s no wonder we have mental, physical, and emotional pain that slow us down or stop us dead in our tracks.
Although many have heard about the negative impacts of stress and anxiety on the body, few are familiar with the negative impacts on our mind, emotions, and perspective.
How Stress and Anxiety Affect our Mind

Stress and anxiety make it difficult to relax, stay focused, think clearly, exercise discipline and self-control, be flexible, start projects, stay on track, be positive and optimistic, relate well with others, make fruitful plans for the future, and feel good about ourselves.
When stressed or anxious, we are unlikely to be optimistic, engaged, energized, playful, orderly, loving, connected, capable, inspired, kind, efficient, clear-headed, or at peace.
When you are experiencing difficulty in any of these areas, it's most likely you are in the midst of a stress and anxiety response.
How Stress and Anxiety Affect our Body
Stress and anxiety slow down our digestion and immune function, increase heartburn, rapid breathing, fertility issues, insomnia, high blood pressure, stomachache, and decrease sex drive,
Stress and anxiety can play a part in problems such as headaches, heart problems, diabetes, skin conditions, asthma, arthritis, depression, and anxiety.
When stressed or anxious, it's much harder to do the things that keep us healthy. We tend to turn to coping mechanisms such as over eating, drinking, binge-watching, shopping, or munching on junk food. Or, when the stress and anxiety is severe enough, you might employ all of the above at the same time.
Many of our unhealthy behaviors stem from trying to cope with stress and anxiety.
How Stress and Anxiety Affect our Perspective and Emotions
Stress and anxiety shift us to an exaggerated threat perspective and make us more likely to be tense and pessimistic with underlying urges to either argue and fight or run and hide. It makes us more likely to be confused, disorganized, discouraged, harsh, agitated, obsessive, or exhausted.
Feelings that accompany a stress and anxiety response include fear, anger, sadness, insecurity, feeling isolated, humiliated, worthless, resentful, paralyzed, or vulnerable.
And it's not just the big stuff, even low-level frustration can be the result of a stress response.
How Stress and Anxiety Create Emotional Pain

When the brain stores the imprint of the negative experience, it stores all of the negative emotions that you felt at the height of that experience. When something remotely resembles that incident, your brain triggers the imprint and throws all of those negative emotions at you again in the same intensity as the original incident.
This encourages you to run or fight for your life. It's the perfect impetus when you're facing a life-threatening situation. It's very damaging when you're not.
We'll help you release those damaging triggers so that they don't keep throwing all those negative emotions into your life. Once you release all the triggers associated with an past negative incident, you'll be free to live your life as your best, most joyful self.
Here are just a few of the pain points that our clients have conquered using our Stress & Trauma Release Method
• Overwhelm • Self-doubt • Pessimism
• Lack of clarity • Lack of focus • Confusion
• Insecurity • Fear • Frustration
• Being stuck • Lack of direction • Being disengaged
• Anger • Resentment • Distrust
• Powerlessness • Regret • Guilt
• Shame • Blame • Disconnection
• Loneliness • Not having enough time
Using The Kress Stress Release Tool enables you to release the stress and anxiety responsible for those pain points. Once you release the source of the pain point, you'll be free of it for all time.
You've nothing to lose except your pain.